Shinju Matsuri (festival of the pearl) is a festival based on Broome’s unique community spirit, cultural diversity and vibrant history.
The festival celebrates the four diverse cultures which have come together in Broome over the past century for pearl the pearling industry: Japanese, Malaysian, Chinese and Indigenous Australian.
Project3 is responsible for all event development, operational delivery, sponsorship procurement and relationship management, marketing and community engagement. Significant liaison is required with the local community with a diverse mix of cultures. The main funding through Tourism WA was recently renegotiated by Project3 to deliver a 400% increase in support of a long term vision for the festival.
The festival has a full program of cultural and community events over ten days. A pop up Info Booth in the Chinatown precinct provides all the festival information ticketing and merchandise from a purposes built shipping container. The opening Concert, brings the culture and colour of the community to the streets of Broome in the float parade, with a community concert held on Male Oval and street festival, the Pearl Harvest Party on Dampier Tce.
The Sunset Long Table Dinner sees 450 guests sit under the stars on the stunning Cable Beach for a uniquely curated long table dinner. With each course reflecting one of the many cultures of Broome, this is a feast for all the senses.
The floating lantern Matsuri is the spiritual event of the festival, with over 700 floating lanterns being released from Gantheaume Point in a special moment of reflection, recognition and remembrance. Over 3,000 people attend this event on Cable Beach with the attendance expected to grow significantly.
The Festival Finale is the free closing event for Shinju Matsuri annually and is held at the Cable Beach Amphitheatre on the foreshore of the stunning Cable Beach. The event is an open air concert with approximately 7,000 people attending featuring high profile national artists such as the Pigram Brothers and Archie Roach.
The nature of major regional events requires a very close working relationship with the local authority. Project3 work closely with the Shire of Broome to provide the additional support
Chris Maher, President, Shinju Matsuri
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