Shinju Matsuri

broome’s festival of the pearl

Japanese, Chinese, Malay, Koepangers, Filipino and Europeans flocked to Broome from the late 1800’s to be a part of the growing Pearling industry. This unique multicultural population of pearl industry workers joined with the local Aboriginal people and Europeans to work on up to 400 Pearling Luggers that sailed out of Broome. This influence on architecture and local cultures contributed to the spirit that is still present in the exotic town of Broome today, which is celebrated by the annual Shinju Matsuri festival.

Running annually since 1970, Shinju Matsuri is one of Australia’s longest running festivals. Project3 was contracted for a four-year term in June 2015 to begin working on taking this regionally significant festival to 2020, the fiftieth running of the festival.

Project3 was appointed because of our wealth of experience in developing regional events with a view to increasing community engagement, tourism and delivering an integrated digital communications plan.
The 2017 Shinju Matsuri, contributed $4.6 million to the Kimberley economy, more than any other regional event in the region, according to a Regional Impact Evaluation conducted by Metrix Consulting.

Visitors to the festival spent an average of 13.7 nights exploring the Kimberly Region, with an incredible 92 percent satisfied or very satisfied with their experience.

Satisfaction for the Festival itself was also very high, with 84 percent of survey respondents happy with both the quality of events on offer and the promotional information available.

Shinju Matsuri President, Chris Maher, says these results are a testament to the strong community ties of the Festival, which started as a culmination of Japanese, Malaysian and Chinese cultural festivals over 46 years ago and has evolved to include the Indigenous and broader communities.

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“With an increase of visitors attending Shinju Matsuri in 2017, the growth in visitors combined with a longer length of stay has driven valuable visitor expenditure throughout the local economy,” said Mr Maher

“As we head toward our 50th anniversary in 2020, we will see a focus on maintaining and exceeding the satisfaction of attendees to Shinju Matsuri,” said Mr Maher

Chris Maher, President, Shinju Matsuri

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