Shinju Matsuri

broome’s festival of the pearl

Japanese, Chinese, Malay, Koepangers, Filipino and Europeans flocked to Broome from the late 1800’s to be a part of the growing Pearling industry. This unique multicultural population of pearl industry workers joined with the local Aboriginal people and Europeans to work on up to 400 Pearling Luggers that sailed out of Broome. This influence on architecture and local cultures contributed to the spirit that is still present in the exotic town of Broome today, which is celebrated by the annual Shinju Matsuri festival.

Running annually since 1970, Shinju Matsuri is one of Australia’s longest running festivals. Project3 was contracted for a four year term in June 2015 to begin working on taking this regionally significant festival to 2020, the fiftieth running of the festival. With experience in developing regional events with a view to increasing community engagement, tourism and delivery an integrated digital communications plan, Project3 are working towards a new vision for the festival and its stakeholders.

Initially, Project3 have focused on a renewed approach to commercialisation of the event and funding model following an audit of the existing sponsorship acquisition process.


“While the sound of firecrackers are still ringing in my ears and colour and movement of Sammy the Dragon fresh in my mind, I’d like to take the opportunity to thank you all for your very professional approach to the delivery of what was the best Shinju Matsuri ever. Claire, you should be very proud of your team, I am amazed by the endless energy and enthusiasm that they displayed over the last 10 days. I feel privileged to have been apart of your creativity in the delivery of this year’s festival. As you all head south over the next few days please know that there is a special place in Broome’s heart for you all.”

Chris Maher, President, Shinju Matsuri

key services provided

Event Development
Stakeholder Management

Strategic Marketing Planning
Digital + Social Media

Event Operations
Risk & Safety
Corporate Communications