Shinju Matsuri

broome’s festival of the pearl

Shinju Matsuri (festival of the pearl) is a festival based on Broome’s unique community spirit, cultural diversity and vibrant history.

The festival celebrates the four diverse cultures which have come together in Broome over the past century for pearl the pearling industry: Japanese, Malaysian, Chinese and Indigenous Australian.

Project3 is responsible for all event development, operational delivery, sponsorship procurement and relationship management, marketing and community engagement. Significant liaison is required with the local community with a diverse mix of cultures. The main funding through Tourism WA was recently renegotiated by Project3 to deliver a 400% increase in support of a long term vision for the festival.

The festival has a full program of cultural and community events over ten days. A pop up Info Booth in the Chinatown precinct provides all the festival information ticketing and merchandise from a purposes built shipping container. The opening Concert, brings the culture and colour of the community to the streets of Broome in the float parade, with a community concert held on Male Oval and street festival, the Pearl Harvest Party on Dampier Tce.

The Sunset Long Table Dinner sees 450 guests sit under the stars on the stunning Cable Beach for a uniquely curated long table dinner. With each course reflecting one of the many cultures of Broome, this is a feast for all the senses.

The floating lantern Matsuri is the spiritual event of the festival, with over 700 floating lanterns being released from Gantheaume Point in a special moment of reflection, recognition and remembrance. Over 3,000 people attend this event on Cable Beach with the attendance expected to grow significantly.

The Festival Finale is the free closing event for Shinju Matsuri annually and is held at the Cable Beach Amphitheatre on the foreshore of the stunning Cable Beach. The event is an open air concert with approximately 7,000 people attending featuring high profile national artists such as the Pigram Brothers and Archie Roach.

The nature of major regional events requires a very close working relationship with the local authority. Project3 work closely with the Shire of Broome to provide the additional support


“With an increase of visitors attending Shinju Matsuri in 2017, the growth in visitors combined with a longer length of stay has driven valuable visitor expenditure throughout the local economy,” said Mr Maher

“As we head toward our 50th anniversary in 2020, we will see a focus on maintaining and exceeding the satisfaction of attendees to Shinju Matsuri,” said Mr Maher

Chris Maher, President, Shinju Matsuri

key services provided

Event Development
Stakeholder Management

Strategic Marketing Planning
Digital + Social Media

Event Operations
Risk & Safety
Corporate Communications

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