The Lancelin Ocean Classic is one of Western Australia’s longest running events, featuring the Guinness Book of World Records award for the longest windsurfing race (25km).
Project3 were contracted to work on the Lancelin Ocean Classic, managing all communications and marketing, developing commercial funding channels and coordination of operational delivery of the four day event program.
To develop the event, Project3 considered the community engagement opportunities and new marketing activations to promote the destination of Lancelin alongside improving communications to athletes around the world. Attracting some of the leading windsurfing and kitesurfing athletes to participate, an internationally renown watersports photographer was engaged to capture editorial quality content to provide to worldwide media resulting in extensive event coverage.
The Project3 operations team built three event sites, including an event village which hosted the trophy presentations, opening night party, VIP area and coordinated a selection of food vendors. For the first time in 30 years of the event being run, the Lancelin Ocean Classic held a ceremony to induct long-time participants into the Hall of Fame.
A challenge to Project3’s work on the Lancelin Ocean Classic was the timeframe, with planning, communications and final delivery taking place in less than eight weeks.
The event was deemed a success by athletes, event partners and media and Project3 were awarded the contract to deliver the event in Lancelin for a following three year period.
Josie Tanham, Art Gallery of Western Australia
Strategic Marketing Planning
Digital + Social Media
Risk & Safety
Technical Race Supervision