Japanese, Chinese, Malay, Koepangers, Filipino and Europeans flocked to Broome from the late 1800’s to be a part of the growing Pearling industry. This unique multicultural population of pearl industry workers joined with the local Aboriginal people and Europeans to work on up to 400 Pearling Luggers that sailed out of Broome. This influence on architecture and local cultures contributed to the spirit that is still present in the exotic town of Broome today, which is celebrated by the annual Shinju Matsuri festival.
Running annually since 1970, Shinju Matsuri is one of Australia’s longest running festivals. Project3 was contracted for a four year term in June 2015 to begin working on taking this regionally significant festival to 2020, the fiftieth running of the festival. With experience in developing regional events with a view to increasing community engagement, tourism and delivery an integrated digital communications plan, Project3 are working towards a new vision for the festival and its stakeholders.
Initially, Project3 have focused on a renewed approach to commercialisation of the event and funding model following an audit of the existing sponsorship acquisition process.
Chris Maher, President, Shinju Matsuri
Strategic Marketing Planning
Digital + Social Media
Risk & Safety