Lancelin Ocean Classic

one of Western Australia’s longest running events

The Lancelin Ocean Classic is one of Western Australia’s longest running events, featuring the Guinness Book of World Records award for the longest windsurfing race (25km).

Project3 were contracted to work on the Lancelin Ocean Classic, managing all communications and marketing, developing commercial funding channels and coordination of operational delivery of the four day event program.

To develop the event, Project3 considered the community engagement opportunities and new marketing activations to promote the destination of Lancelin alongside improving communications to athletes around the world. Attracting some of the leading windsurfing and kitesurfing athletes to participate, an internationally renown watersports photographer was engaged to capture editorial quality content to provide to worldwide media resulting in extensive event coverage.

The Project3 operations team built three event sites, including an event village which hosted the trophy presentations, opening night party, VIP area and coordinated a selection of food vendors. For the first time in 30 years of the event being run, the Lancelin Ocean Classic held a ceremony to induct long-time participants into the Hall of Fame.

A challenge to Project3’s work on the Lancelin Ocean Classic was the timeframe, with planning, communications and final delivery taking place in less than eight weeks.

The event was deemed a success by athletes, event partners and media and Project3 were awarded the contract to deliver the event in Lancelin for a following three year period.

gallery

“I was lucky enough to catch a piece about the emerging leaders prog on the national ABC/pm current affairs program. Featuring great interviews and a couple of the artists about the program & the importance of weeks like this for their art centres. It sounded great and was such a fab way to cap off all the hard work you’ve put into this making this such a wonderful week.”

Josie Tanham, Art Gallery of Western Australia

key services provided

Event Development
Stakeholder Management
Sponsorship

Strategic Marketing Planning
Publicity
Digital + Social Media

Event Operations
Risk & Safety
Technical Race Supervision