Desert River Sea: Kimberley Art Then & Now is a six year, $1.8 million partnership funded by the Rio Tinto Community Arts Investment Fund.
The Art Gallery of Western Australia has a two-fold role in this project, collating and sharing art and stories of the Kimberley that inform emerging arts practices in order to celebrate the diversity of artwork, and secondly to nuture creativity and support artists and arts workers through the Emerging Leaders Program.
Project3 were contracted in 2013 to deliver and launch a digital communications campaign for the inaugural Emerging Leaders Symposium in Perth, that included publicity to radio, print and online channels as well as social media account establishment and design, and content to establish this significant online space as a nationally valuable tool for academia and art industries.
The Emerging Leaders’ Program allowed individuals who have been identified within their art-making community to come together in Perth for a week of professional development sessions, while offering discussion opportunities to develop ways in which they may be involved in Desert River Sea: Kimberley Art Then & Now. The successfull program was attended by 14 leaders from the Kimberley arts community covering Halls Creek to Broome.
The second phase of communications for this project was the launch of the desertriversea.com.au website, showcasing over 500 works of art and introductions on more than 100 Kimberley artists. Project3 was contracted a second time to deliver digital communications and publicity for the digital launch of this nationally significant website.
Josie Tanham, Art Gallery of Western Australia
Lond term social media content plan
Social media: Facebook, Twitter and Instagram