Albany was the last of Australia that thousands of ANZAC troops saw as they left in convoy fromKing George Sound, bound eventually for Gallipoli.
The first convoy departed on 1 November 1914 carrying 30,000 troops and it was this sad departure which the events from 30 October to 2 November 2014 in Albany commemorated. Project3 were contracted by the City of Albany and WA State Government to deliver complex event operations, a commercial sponsorship program and long term strategic communications plan.
The 2014 events were a success, applauded around Australia and abroad and extensively covered by the press. Over 40,000 regional residents and visitors attended the event program, and extensive awareness of Albany’s important history as the point of departure for ANZAC troops was achieved.
Project3 not only managed the funding and sponsorship process, securing commercial partners but also all operational aspects to support the delivery of this large community event program. Engagement and liaison with stakeholders of all levels (federal, state and local government as well as police, FESA and other agencies) was also Project3’s responsibility.
Through a strategic marketing plan covering 12 months of delivery, Project3 started with a logo and brand, that were then used across website, social media, advertising and collateral – working towards improving awareness, education and creating a legacy of future visitors to Albany.
With more than 40,000 people in attendance as well as international dignitaries, our highly experience event management team have been engaged across all areas from site management, sourcing of 500 volunteers and risk control, to ensure the week long event was effectively managed and a success.
Project3 was again contracted in 2015 to support the City of Albany to deliver a program of community events as well as to support the RSL in delivering Anzac Day events on the 100 year anniversary of the first landings at Gallipoli. This weekend of extremely well received included a return of the Striling Terrace Markets, 1915 @ Town Square Bar and the extremely popular Projections & Storytelling (a creative retelling of the journey from Albany to Gallipoli).
Graham Foster, CEO, City of Albany
Strategic Marketing Planning
Digital + Social Media
Risk & Safety